people, friends, together

Our story

People are healthier and happier when they feel connected to others. To feel connected to others, you must be able to come into contact (more often) with people from the neighborhood who suit you and who are also open to it. Only: how and where do you find it?

With Joinby, an organization, such as a school/university, neighborhood or social organization, launching its own community to connect its target group. After registering once, participants can immediately find each other by interest, make contact and easily undertake activities together. Everything as simple and accessible as possible with the aim of making new contacts & ensuring more encounters.

We believe in

Business model

Joinby is a social enterprise: Our primary goal is to connect people and prevent mental problems and dropout. We invest income mainly to further improve our platform and to look at new opportunities to connect people.

An organization pays us for it through an annual subscription and a one-off start-up fee
Setting up of its own community, the maintenance and the further development. That way we can keep our platform relevant and free for the people who use it. This also ensures that we have no interest in 'keeping people online' for commercial purposes, as is the case with many large social media platforms.

Would you like to know more about our platform and vision? Get in touch.

What makes a good life?

Inspiration for us: hard evidence for the importance of good social relationships 

center for human tech

Technology for people

Technology that stands for human values: bringing people together offline instead of keeping them online for as long as possible to sell ads; Talk to each other instead of drifting apart; Pay attention to what makes us happy.

More info: Center for Human Technology:

Our team

Bas Kremer Hovinga

Product development & support

Sander Valk

Marketing & Sales

Benno Nekeman


Wall of fame

We are very grateful to these people for their contribution to Joinby:

Flip van den Bosch
Ruud Sytsema
Sander Valk
Koen Olijve
Fedor Brookman
Jochem Toolenaar
Benno Nekeman

Alyssia Maatita
Suus Versteeg
Mohamed Jimale
Saly Baroudic
Basten Arends
Souhaire Mabrouk

Our trip

Idea for Joinby

Idea for Joinby inspired by this TED Talk, the 'Time well spent' movement (now: humunetech) and own experiences of moving to a new city. Finding like-minded people from the neighborhood should be much easier & better, right?

June 2018 - Dec 2019
Official start

Follow a course Human Centered Design, conversations with people in the neighborhood about needs around getting to know new people, analysis solutions and current behavior and finally the development of a concept for a local social community platform and search for co-founders and/or app builder.

Jan 2019
Start building Joinby app 1.0
Start building the Joinby app in collaboration with a developer in Amsterdam/India. Various tests with acquaintances and conversations with local companies for cooperation
Sep 2019
Launch beta community Utrecht

Launch community in Utrecht in beta. Collecting feedback from users: what is needed? Adjust the app on that basis and prepare it for the 'real' launch.

Jan 2020
Go live Utrecht & surroundings

We are really live! Cool examples of people who meet via Joinby for coffee, squash, pub quizzes, film and much more. At the same time, people realize how difficult it is to build a community from scratch.

Mon 2020
Corona pandemic

Corona pandemic erupts, less useful for a concept aimed at meeting in person. At the same time, this also makes clear how important real social contact is. Difficult moment in which it was seriously considered to stop.

Apr - Dec 2020
Launching communities together

Based on a concrete request from a school and a company (for an accessible social platform), the concept will be adapted: from now on build communities in collaboration with existing organizations. Building a brand new platform with 'communities' for organizations, a new development partner, partner and first customer!

Jan 2021
Launch Joinby 2.0

Launch Joinby 2.0 with its own communities for organisations, open or closed. Re-launch Utrecht community and soon after in February start with the first customer: Thomas More Belgium 

New customers & program The Hague

Follow new customers (Karel de Grote, Westergouwe, AMS, etc.) and participate in the Startup in Residence program of the Municipality of The Hague (SIR Intergov). Continuous development of the app based on customer & user questions.

Nov 2021
Impact Prize Winner

Profit impact price SIR program The Hague

Summer 2022
Launch web version

Joinby now also available via desktop and laptop (web version) to make our platform even more accessible and accessible

New collaborations

More about this soon



Schedule a no-obligation demo or contact us with any questions